The Goldenes QuartierIt is the new destination for premium luxury fashion in Vienna. It is home to glamorous flagship stores and offers a wealth of international labels. These include British brands such as Vivienne Westwood, Mulberry, Jimmy Choo and Alexander McQueen. Parisian labels range from Chanel and Louis Vuitton to Saint Laurent, to name just a few. For Italian design, browse stores from Prada to Roberto Cavalli, Miu Miu and many more.
Mariahilfer StrasseYou’ll find a wealth of cool and hip labels along Vienna’s longest and liveliest shopping street. Browse its department stores and malls such as Herzmansky and Gerngross and enjoy a wide range of eateries for all budgets. You’ll also be able to discover the latest footwear trends thanks to the many shoe shops.
KohlmarktFans of high-carat luxury will quickly find what they are looking for around Kohlmarkt. The area is home to traditional Viennese jewelers Wagner, Bucherer and Schullin, as well as resonant international luxury brands. Rare pieces can also be acquired at the Dorotheum auction house. The most prestigious shopping zone in downtown Vienna – also called the “Golden U” – stretches from Hofburg Palace and Kohlmarkt via Graben to Kärntner Strasse.
Kärntner StrasseThis is the most famous high street in Vienna. This long pedestrian zone is one of Vienna’s famous place to shop and is home to the flagship store of Austrian brand Swarovski. It offers a wealth of contemporary labels such as Hugo Boss and Karl Lagerfeld and it presents some of the best brands in high street fashion.
GrabenThe contemporary shopping street in Vienna. Graben runs between Stock-im-Eisen-Platz and the junction of Kohlmarkt and Tuchlauben, Here you’ll find a mix of luxury brands, independent boutiques, footwear specialists, beauty stores, high street favourites and watch brands. Shopping highlights includes Hermès, Tod’s, Marionnaud, Bally, Montblanc and Swatch.
FavoritenstraßeFavoritenstraße is a very long street and spreads out over two districts, Wieden and Favoriten.