Seoul

While Seoul is deeply traditional, it is also a fashion-forward  style capital. If you enjoy luxury and fashion, then Seoul is an excellent destination for you to explore. Let us take you around the city with our local stylists.

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Shops
87mm534-24 Sinsa-dong, Gangnam-gu, Seoul

ABC MartSinsa-dong, Gangnam-gu, Seoul, South Korea

Ader Error13 Myeongdong 7-gil, Myeongdong 1(il)-ga, Jung-gu, Seoul

Andersson Bell165, Apgujeong-ro, Seoul, Gangnam - gu

Bang Bang Plaza802-40 Yeoksam 1(il)-dong, Gangnam-gu, Seoul

Bape Chungdam314-3 Seongsu 2(i)-ga 3(sam)-dong, Seongdong-gu, Seoul

Bastong Yeonnam branch (바스통 연남점)333-23 Seogyo-dong, Mapo-gu, Seoul

Beaker535-21 Sinsa-dong, Gangnam-gu, Seoul

Beyond closet194-11 Seongmisan-ro, Yeonnam-dong, Mapo-gu, Seoul

Boon The Shop647-18 Sinsa-dong, Gangnam-gu, Seoul

Our travel partners in Seoul
Stylists
Top shopping areas in Seoul

With the expanding popularity of K-pop music and Oriental dramatization, Oriental style has been quickly adopted by young people worldwide, partly thanks to the rise of fashion and style bloggers and vloggers. Thanks to all of the former, plus the ever-growing and fast-paced technological boom, Seoul has position itself as a deeply modern and complex city without losing the notion of its historical roots. 

Apgujeong Rodeo StreetCan’t get enough of your Louis Vuitton, Gucci and Prada bags? Apgujeong is probably where you will be happiest. Located in Gangnam, this street is lined with high-end fashion labels that will bring out your inner shopaholic. There is also the Galleria Department Store which houses many other big fashion brands.
Hongdae Shopping DistrictHongdae is, quite simply, a must-visit destination while you are in Seoul. Located near Hongik University, the stuff you’ll find there is also reasonably cheap. But shopping isn’t all that you can do at Hongdae. Because Hongik University is known for its arts programmes, you will be able to experience a bit more of the Korean youth culture while you are there. There are free concerts from time to time, and you can even pop by the Hongdae Free Market from March to November to see shoes, shirts, ceramic accessories and more handmade by Hongik University students.
Dongdaemun marketConsider Dongdaemun as South Korea’s very own Platinum Mall. The district is split into two main sections: The retail stores and wholesale markets. The stores mainly sell their goods at regular retail prices, while the latter offer dirt-cheap, wholesale prices instead.
Ewha Women's UniversityPut a shopping street near a university and you will immediately get pocket-friendly prices, and an array of trendier apparel selection. Because students are always scrimping and looking out for the best deals, the stores surrounding the school serve as a cheaper shopping option for those on a budget.
Myeong-dong A visit to Myeong-dong is a no-brainer. It is dubbed as the center of shopping in South Korea, with big names such as H&M, Zara, UNIQLO, Nike, and more calling the district home. A quick walk down the street will also prove how much Koreans love their beauty products—there is an abundance of skincare and beauty stores all around Myeong-dong. This is where you find all the cult Korean brands and the popular names that you always see Korean models and YouTubers endorse.
Designers in Seoul
KYE
D-Antidote
Moohong
General Idea
Bourie
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