Understanding the ‘Clean Beauty Movement’
Generation Z and Millennials are driving the change towards popularizing the term and, more importantly, the consumption of “Clean Beauty”. We have prepared a simple guide for you to get to know this trend better that has no intention to leave the market any time soon.
In general, for a beauty product to be considered ‘clean’ it needs to contain:
- Clean ingredients: components that meet safety and toxicity controls
- Transparent labels: list of all ingredients should be visible and truthful, without leading consumers to doubt with mysterious ingredients or misleading buzz words
Photo credits: Look Fantastic
Here are some ingredients you should avoid when buying beauty products, in case you want to transition to a clean beauty routine:
- Aluminum compounds
- Ethoxylated agents
- Refined petroleum
Finally, it is important to notice that clean beauty does not necessarily have to be organic nor “green” (eco-friendly, vegan, plant-derived, etc); instead, it should be associated with non-toxic beauty.
If you are interested in the topic and are considering a change in your beauty routine, start by eliminating as many toxins as possible from your everyday products, research more the brands you consume and remember to always read products’ labels.
Photo credits: Audrey Fretz / Unsplash