The power of Asian shoppers in Europe
In less than two decades China has grown from travel minnows to the world’s most powerful outbound market. They are the main customers in many cities in Europe. And the biggest number is of Chinese shopper lovers.
For example, in 2018 in Austria, the volume of purchases by shoppers increased by 30%, and the Chinese purchased goods by 23% more than in 2017. On average, tourists from China pay € 426 per purchase. In Germany, on average, a Chinese person spends € 351 per trip to a store. And when it comes to watches and jewelry, the amount reaches € 1,350.
Big numbers, right?
In Italy, one of the most popular shopping destinations in the world, Chinese tourists account for almost 50% of the sales of fashion outlets. The ten most gambling buyers also include Swiss, Ukrainians, residents of Taiwan and Arab countries.
Trade fever is understandable: first, given the usual premiums for luxury goods, trips to Europe and the purchases themselves will cost less than purchases, for example, in Moscow. And secondly, the Chinese are very attracted to the service Tax-Free, which allows you to return the value added tax from the purchase, which costs more than 75 euros.
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