The most underrated fashion cities

There are many cities that have proven to be worthy fashion destinations other than the known 4 capitals. If you love design, fashion and architecture make sure to plan your next trip to one of those cities.

1- Stockholm, Sweden

Other than designers like Acne, Our Legacy or Tôteme that have put the city on the map, Stockholm is home to many emerging and up and coming talents. Visit Stockholm if you love a timeless, minimalist fashion look and have a care for sustainability and ethical fashion. 

2- Vienna, Austria

When in Vienna make sure to visit the Lindengasse fashion mile, Vienna's most popular district, to discover all the local shops.

3- Melbourne, Australia

Australia has been thriving for a few years now to become a hub of avant-garde high fashion. Every neighborhood has its unique style. Enjoy walking in the neighborhoods of Fitzroy and Collingwood and discover their local and vintage goods or in Windsor for more high end local and international boutiques. 

The best time to visit is between September to November for the perfect not too cold not too hot weather!

4- Saint Petersburg, Russia

Another underrated city with big growth potential in fashion. The locals have a unique and unconventional style and love to experiment with fashion. If you do too, this city should be your next destination.