The most influential people in the fashion world
Influencer - a person whose opinion matters to a specific audience. This is a role model close to a specific audience. Even 10 years ago only celebrities could get this role - singers, actors, today everyone has this opportunity. According to 2019 statistics, the main influencers of fashion are Kylie Jenner, Kim Kardashian and Meghan Markle.
In just a few years, the power and influence of blogs and platforms for them, such as Instagram, has grown to such an extent that brands had to seriously think about them as a promising space for business. This led to the emergence of new professions and legal structures, such as the New York company Socialyte Collective, which represents more than 100 influencers, each of which has more than 30 thousand followers.
Duchess of Sussex Meghan Markle became the most influential person in the fashion world this year. The rating made up the Lyst platform, which specializes in the search and sale of fashionable goods. The images of the Duchess of Sussex almost always generated an unprecedented demand for the clothes she wore. Any appearance of Meghan Markle in public can not do without the network not discussing which brands are wearing it. The number of requests for things similar to her outfit on the Lyst platform has tripled on average.
The next main fashion influencer is, of course, Kylie Jenner. It was her publication that was most often and most discussed on the Web. More than two million searches were for things - like this 21-year-old blonde: Adidas tracksuits, Dior sunglasses and Alexander Wang mini dresses.
Among the famous influencers, of course, Kylie's older sister, Kim Kardashian, is also the leader. Not for nothing that the advice of fashion designers CFDA recently awarded her the Influencer Award, and the number of its subscribers is a million more than Kylie’s. Kim, like no other, actively uses social networks: 111 million subscribers follow her personal Instagram profile. Tommy Hilfiger, one of the members of the Council of American Fashion Designers, commented on the victory of Kardashian: “Kim is the main influencer in the whole world. Everything that she wears, publishes, and talks about, instantly becomes famous and commercially successful. ”
We have compiled a list of some more influencers who continue to influence fashion trends in the new year, and which is worth subscribing to. The most important is Blanka Miro (and also the most daring, spectacular and expressive) fashionista of Spain, based in Madrid. Jeanne Damas is the best example of how French chic can be interpreted today. She wears stone-strewn boats with equal elegance and goes to the market for vegetables with a leopard wheelbarrow. And our favorites - the Italian gang of designers, stylists and it-girls - is one of the most photographed at all Fashion Weeks, - Georgia Tordini, Gilda Ambrosio and Candela Novembre.