The evolution of the Grimes's style - the most outlandish pop star of the 21st century
Grimes rarely talks about her style, but often shares the details of his own life. Each news item is a meme ready to fly across the Internet in minutes.
The singer likes unpredictable combinations of things: a checkered mini and a hoodie of beige color. Or, for example, a camouflage dress with a marine-style coat. Even at the Chanel couture show on January 22, 2013, Claire Boucher (Grimes is really called) appeared in an outfit that was too bold even for the most relaxed fans of the conservative brand - a white mini dress, an embroidered vest and massive jewelry, the most prominent of which is black bezel with roses.
In 2015, the actress starred in the charity advertising campaign of Alexander Wang, dedicated to the 10th anniversary of his fashion brand. Three years later, Grimes became the heroine of the sensational Rodarte fall-winter 2018 campaign with Kirsten Dunst, Kim Gordon, Miranda Julia and other famous women. In November of that year, the singer released her own merchandise - T-shirts and stickers with the words "Grimes". And in July 2019, she starred in an advertisement for another adidas and Stella McCartney collaboration. “Grimes is the perfect embodiment of adidas × Stella McCartney core values,” the designer comments on the heroine’s choice.
Defining a Grimes style today is no easy task: she changes images often and deftly. Few people dress as strange and eclectic as she is. The "roles" of Grimes do not create, but continue its universe, and in this sense it can be compared with Björk. This is especially evident in clips with hyper-detailed images: in one video, she can turn into Marie Antoinette, as if accidentally stopping by a techno party, and into a country angel with wide white wings and a cowboy hat.
Since 2016, stylist Turner Turner has been helping her in magazine shootings and recording video clips. California’s video for the song from the Art Angels album and five different images, from the shiny American country in the spirit of Dolly Parton to the pink-haired informal schoolgirl in black hoodie and striped tights, turn out to be very indicative in this sense.
“Fashion is one of the main ways of self-expression, it is your physical essence. To be fashionable is a promise, to be unfashionable is also a promise, ”Grimes said in an interview.