Shopping in Florence + best tips


Florence is a city of arts and one of the biggest fashion capitals in Italy and in the world! Many fashionable shops in Florence are located on Via Dei Tornabuoni. Walking along the street, you can stumble upon boutiques selling items from famous brands: Armani, Gucci, Versace, etc. In search of branded items, you can also look at Via Della Vigna Nuova.

Florence is the city of jewelry masters. There you can choose original, stylish, elegant and sophisticated jewelry. Connoisseurs of unique jewelry can stroll along the Ponte Vecchio bridge. Shoppers dreaming about buying jewelry from Tiffany, Cartier, Damiani, and Rolex should definitely go to Dei Tornabuoni, where many pleasant surprises will await them. And those who want to buy antiques will find a lot of interesting goods in stores on Via Maggio and S. Spirito. Items that are a legacy of past centuries, waiting for their new owners.

Planning the days of shopping in Florence, you need to meet a certain time frame. Most establishments work from 9:00 to 13:00 and from 16:00 to 20:00 in the evening. There are quite a few outlets in the vicinity of the city where things from Prada, Dolce & Gabbana, etc. But the real paradise for a shopaholic is the Younger Outlet Center with boutiques Yves Saint Laurent, Emanuel Ungaro, Yohji Yamamoto, Giorgio Armani, Valentino, and others.

Those who dream of exclusive items made of silk should definitely find time to visit the workshop located on Via Della Vigna Nuova. For lace and other handmade items, go to the Loretta Capponi salon. Similar products are also sold in the Roberto Ranfagni boutique.

Some of the main fashion markets you should visit in Florence:

San Lorenzo is the main market of Florence, which is located in the very center of the city, around the Basilica of San Lorenzo. In there, people are poisoned in search of products made of genuine leather, clothing, and souvenirs. Every Sunday and Monday the trading rows are empty, these days are declared holidays.

La Rinascente is one of the stores that make up the whole network of local shopping centers. Here you can find products from famous Italian and European manufacturers.

Sotto is the perfect place for shopping lovers. In this stock store, you can find luxury evening dresses and suits of the classic cut.

Outlet Alexander McQueen — Balenziaga — Stella McCartney — this outlet is popular with locals and visitors alike. Here you can find a wide range of clothing, shoes, perfumes.

Some tips for shopping in Florence:

Avoid the Fakes

Walking through the city center of Florence, you’ll find plenty of men selling beautiful bags on the streets. Be careful! These products are not original. You can pay a fine for such a purchase. 

Keep Your Eyes Open

If you have Italian friends, go shop with them and let them negotiate with the sellers. Always look at the pricing tags, to not find excellent shopping bargains. You can also book one of our stylists in the city to help you. 

Leather Goods

In addition to designers items and various antiquities, Florence can offer exclusive and high-quality leather goods. The town and surroundings are home to the biggest leather Italian production. At the San Lorenzo, Santa Croce and in Porcellino Market you will find the best leather items. Goods are expensive but really worth it. 


The city has also excellent jewelry stores where you can find great silver and gold items made by local craftsmen. Florentine traditional fine jewelry boutiques you can find at the Ponte Vecchio district, located in the heart of Florence. It is the most famous district of artisans and jewels in Italy.

Enjoy your Florence with us! Book now our shopping tour here.

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