Japanese designers who changed the fashion world
Japan is the most mysterious and closed country in Asia, a state of the rising sun, new technologies and a very special look at beauty and fashion. Proximity to nature, innate conceptualism and a love of innovative experiments with shapes and cuts are a hallmark of almost all Japanese designers. Breaking through the European and American catwalks by the 80s, fashion designers from Japan forever changed the world of fashion. This period Europe was captured by a new, previously unknown course of Japanese deconstructivism.
Despite the bewilderment of fashion critics who did not understand the free cut of Takada's models, his bright colors and exotic ornaments in oriental aesthetics, by 1976 Kenzo managed to register his own brand of the same name. Over time, many Kenzo lines appear, the designer releases the legendary Kenzo de Kenzo perfumes and finally fixes herself on the European fashion Olympus. The work of Takada Kenzo is unique and inimitable. Brand DNA - bold combinations of incongruous, vivid patterns and ornaments, proximity to nature, futuristic prints and eclecticism in its purest form. Mixes of stripes and floral prints, cells and psychedelic geometry, a characteristic volume and layering distinguish Kenzo collections throughout the life of the brand.
The great fashion reformer Yohji Yamamoto created his own brand in 1971, and only 10 years later the world saw the first collection of a novice designer. When Yohji hosts the first show in Paris in 1981, critics were horrified: instead of the usual high heels and sparkles, asymmetry, formlessness and unisex reigned on the catwalk. Thus began the wave of Japanese deconstructivism. Symmetry is an ideal state, but it is not inherent in a person, ”says the fashion designer about the principles of her work. Yamamoto is completely uncategorized in his work - the designer is open to everything new, loves to experiment with mixes of sports and classic styles, combines traditional Japanese ornaments and laconic classic prints, creates new forms, multi-layer, and voluminous silhouettes. The visiting card of the master is a many-sided black color, which Yamamoto managed to interpret in the key of his unique style.
Rei Kawakubo (Comme Des Garcons)
Following Yohji Yamamoto, the Parisian fashion community was shocked by the miniature girl Rei Kawakubo, who presented the capital of fashion with the creations of her brand Comme des Garcons. Rei Kawakubo is a brave samurai. Brand models - all black, geometric, strict, in the wake of new conceptualism and minimalism, were called the "post-Hiroshima look" and completely incomprehensible critics. Ray also revolutionized the production of Odeur 53 perfume. It consists of 53 inorganic odors that no one has used before. Like her Japanese counterparts, Kawakubo gives his fans the opportunity to independently construct an image. Hem-changing lengths, different cuts of sleeves, tops that look like skirts, and skirts that are ready to become dresses - the ambiguity of Kawakubo models is universal.