Interesting facts about Emilio Pucci Brand

Before the appearance of the Italian house Emilio Pucci in the 1940s, women were forced to wear structured clothes, corsets, and skirts that unnaturally restrict movement. He gave the ladies freedom and decorated his creations with all kinds of prints.

The designer loved the ski resorts, so he was the first to create a costume for the athletes of the Reed College team. In 1947, Emilio created a streamlined ski outfit that was different from everything that was at that time. Suddenly, she caught the attention of Harper's Bazaar editors.

After Emilio Pucci died in 1992, his daughter Laudomia Pucci took charge of the brand. Since that time, many designers have changed at the helm of the fashion house. At different times, collections for Emilio Pucci were developed by Christian Lacroix, Matthew Williamson, Peter Dundas, and Massimo Giorgetti, each of whom with trepidation and respect for the DNA of the brand entrusted to him.

The designer opened a boutique on the island of Capri in Italy. He devoted himself to creating simple but beautiful resort clothing that embodied the island's nature and refreshing vibrant colors. The new concept has become a hit for a sophisticated clientele. By the way, it was Pucci who invented the cropped trousers below the knee and named them Capri.

Another achievement of the designer, which this time is associated with space - astronauts who first went to the moon, were dressed in Emilio Pucci suits. 

In the 1950s, Pucci began to develop his own corporate prints - graphic abstract drawings. Geometric patterns imitated forms of modern art but were inspired by the outside world. Ideas came from Sicilian mosaics, heraldic banners at the races of the Siena Palio, Balinese batik (silk painting) and African motifs. Sophia Loren and Jackie Kennedy wore silk dresses by Emilio Pucci, as well as outfits made of elastic fabrics. In the 1990s, new style icons such as Madonna and Nicole Kidman gave preference to the Italian brand.