How Copenhagen Fashion Week becomes greenest

A month ago it became known that two fashion weeks at once - Stockholm Fashion Week and Oslo Runway, ceased to exist in normal mode. This season in Scandinavia, there was only one such event - Copenhagen Fashion Week, where the organizers, in addition to regular shows, discussed environmental issues with designers.

Designers must adhere to strict standards: in their collections must use at least 50% recycled materials and stop destroying unsold clothing. The plan also includes measures to reduce the environmental impact of Fashion Week itself, with the goal of achieving zero waste in 2020.

"Towards the end of the year, we will publish a three-year plan that will help make our platform a real mouthpiece of sustainable development in fashion", - says CEO of Fashion Week in Copenhagen - Cecilie Thorsmark. 

This fashion season in Copenhagen proved that Scandinavian design is not only sustainability and minimalism.  We have chosen five northern brands that you should know.

House of Dagmar

A brand from Stockholm embodies the best traditions of the Scandinavian style: huge warm coats, knitted sweaters, voluminous down jackets and minimalistic costumes. The designers used recycled wool and cashmere, organic viscose, and eco-friendly fur without harm to animals and nature created from merino wool, mohair and alpaca. All brand items are 100% sustainable.

Rodebjer

Karin Rodebjer founded her brand in New York in 1999, when her home-made items began to arouse interest among passers-by in the streets of Manhattan.

Designer calls the main inspiration strong people who live by their own rules and change the world with bold ideas. 

Saks Potts

This is one more sustainable brand you should follow. The brand is inspired by modern art, bright colors and soft textures that help survive the Scandinavian winter. Rihanna, Beyonce, Alexa Chang, Kendall Jenner and Gigi Hadid have already been spotted in the brand's coat.