How artificial intelligence changed the fashion industry
Since before, artificial intelligence was used only in serious industries, but now it has appeared in all iPhones.
Artificial intelligence is the main technological breakthrough of the 21st century. Technology is evolving, and the scope is expanding. Today we are seeing how these technologies are changing the fashion industry.
Very successfully applied artificial intelligence technology EDITED company, under the leadership of Alexandro Giacometti. The experiment was like this - recognizing hundreds of almost identical images from the catwalks, this made it possible to analyze individual parts of clothing on models. Thus, it was possible to analyze hiking outfits.
Thus, the computer learned to distinguish models of one designer from models of another. As a result, it became possible to predict the emergence of new collections, to guess consumer demand.
Anna Anisimova, a graduate student at the University of Melbourne, in collaboration with Clarifai and Nextatlas, taught the system to analyze trends in pregnant women’s clothes. It turned out that political and social changes have a great influence on fashion.
At the moment, technology is successfully reading the stylistic characteristics of designers, creating clothes for them. For example, the neural network of the American programmer Robbie Barrata created a fashion collection in the style of Demna Gvasalia - creative director of Balenciaga. Robbie used all the brand information, including designer sketches, brand history. The result is a very successful Balenciaga-inspired collection.
Already, we can observe how different companies compete among themselves in the development of technologies in the fashion industry.
So, Tommy Hilfiger launched a project on algorithms that predict trends. All this in real-time.
Google, along with Zalando SE, has long been tested a neural network that helps designers identify future trends.
The history of fashion, thanks to virtual reality, is changing before our eyes, and these changes are cardinal. Clothing manufacturers and fashion retailers with the help of AI very quickly bring to market popular models - they also create the conditions for a convenient purchase. Most likely, in the near future, we will be able to make fitting clothes already through a smartphone. For this, neural networks will need to collect and process even more information about us - not only about physical parameters but also about behavior and tastes.
But the development of artificial intelligence technologies can significantly change the concept of haute couture fashion. Any outfits can be bought without getting up from the couch.
In order to be competitive, the use of artificial intelligence will be forced for manufacturers. But at the same time, customer preferences, artificial intelligence will help determine as accurately as possible.