First designers who specialized in a conscious fashion
As people become more aware of the harm the planet’s lifestyle is doing to the planet, humanity is beginning to look for new and effective ways to protect the environment. In turn, fashion brands are increasingly starting to use their own influence to raise really important issues, such as climate change and global warming. Today we recall the most notable eco-initiatives of the fashion industry.
Vivienne Westwood is one of the first designers who raises important social issues on a pedestal, realizing her protests not only on the street and rallies but also through clothes.
The designer also strongly advocates for the informed consumption of clothes, since he believes that clothes most pollute the planet.
Designer Stella McCartney has made a huge investment in the world of sustainable fashion. Already at the beginning of its journey, the brand was engaged in the processing of clothes.
Designer Safia Minney has created a brand whose origins lie in environmental friendliness and a responsible attitude to animals and the world. Safia does not use not only materials of animal origin in the production of things, but even synthetic and artificial dyes and fabrics.
Instead, things are made from recycled materials and wool, which is hand-made in Nepal according to the rules of fair trade. Among the main fans of the brand is Emma Watson, who back in 2010 created a collection for him.
Giorgio Armani, Coach, Versace, Michael Kors, Gucci, Burberry, Phillip Lim, John Galliano, DKNY, Tommy Hilfiger, Ralph Lauren, and Calvin Klein became premium brands, who abandoned natural fur.