fashion

Chinese influencers that you must follow

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Today we will talk about the most popular Chinese fashion bloggers who have already won the fashion industry. They cooperate with major world brands.

TAO LIANG (Mr. Bags)

Instagram: @mrbagss (44K followers)
WeChat: @bagsbaoxiansheng, 850k followers
Weibo: @黎贝卡的异想世界, 3.2m followers

Collaborate with: Louis Vuitton, Chanel, Tod’s, Dior, Gucci, Longchamp

Today, his Weibo and WeChat accounts are China’s most prestigious luxury bag guide online. Last year, on Valentine’s Day, Tao Liang, together with Givenchy, released a limited edition version of the Mini Horizon bag — only 80 copies, and they were sold out in 12 minutes. Another success was the Tods capsule collection, consisting of 300 items and sold out in just an hour. Is this not a phenomenon?

Chinese influencers that you must follow

BECKY LI (Beckys Fantasy)

Instagram: @beckys_fantasy 47 K followers
WeChat: @Miss_shopping_li, 2 K followers
Weibo: @黎贝卡的异想世界, 3,2 K followers

Cooperate with: Dior, Chanel, La Mer, Mini, Tasaki, Guerlain

Last year, through her WeChat account, Beckey Lee sold 100 Mini Cooper cars in just five minutes, which earned her the title of the goddess of shopping. Becky launched her own clothing collection, which earned her a million yuan in just seven minutes of sales through WeChat. The second launch of the collection showed the same results, but in a record 60 seconds.

Chinese influencers that you must follow

CHRISON WON (Chrison)

Weibo: @Chrison克里森, 5M followers
WeChat: @ChrisonZS, 300K followers

Collaborate with: Chanel, Prada, Gucci, Fendi, Cartier, Bvlgari

Chrison treats his blog very carefully, the result is an exclusive report from the new headquarters of Prada and an interview with the main Chanel perfumer.

Chinese influencers that you must follow

DIPSY

Instagram: @dipdipdipsy 21,3K followers
Weibo: @Dipsy迪西, 5,6M followers
WeChat: @realDipsy,80K followers

Collaborate with: Chanel, Prada, Tom Ford, Jo Malone London, Atelier Cologne

Dipsy works on several platforms at the same time conduct a video blog, arranges live broadcasts for his followers and regularly sits in the first row at shows of top brands.

Chinese influencers that you must follow

FIL XIAOBAI

Instagram: @filxiaobai, 109K followers
Weibo: @Fil小白, 3,28M followers
WeChat: @filxiaobai, 125K followers

Collaborate with: Chanel, Louis Vuitton, Gucci, Dolce & Gabbana, Stella McCartney

The tattooed star of street style and star stylist Phil Xiaobai is one of the most significant figures of the Chinese fashion industry. She was the only female influencer from China who was invited to take part in the Dolce & Gabbana Fall-Winter 2017 show and the only Chinese woman who starred in the Stella McCartney One City One Girl advertising campaign along with Dua Lipa and Irene Kim. In addition, Xiaobai has become a guest of the Handbag Stories podcast launched by Chanel.

Chinese influencers that you must follow

ZOLA ZHANG

Instagram: @zolazhang, 54,1K followers
Weibo: @原来是西门大嫂, 1,62M followers
WeChat: @sisterinlaw, 1,5M followers

Collaborate with: Louis Vuitton, Chanel, Max Mara, Shiseido, Armani, Estée Lauder

Zhang reviews the most significant events of the fashion world, from the Cannes Film Festival to fashion shows, and in three years managed to collaborate with 300 brands, including Chanel.

Chinese influencers that you must follow
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