Bleisure Travel — a new trend for business people

Over the past few years, a new trend has emerged in a different type of business called “Bleisure”. This is the process of combining business with pleasure, that is — business and leisure. For those who purposefully follow the new Bleisure trend is a conscious desire to turn an ordinary business trip into something new and exciting. Usually, in this case, a business trip is added two or three days (for example, Friday-Saturday-Sunday), during which you can safely relax, walk around the city and better to know the cultural environment, national characteristics, and mentality of the people with whom you will have an negotiate.

According to the Global Business Travel Association (GBTA) study, more than 60% of business travelers say that they prefer to combine business and leisure. About 55% of respondents confirm the fact that in such a blissful journey they take their family members. The top five leaders of the most current ‘bleisure-travel’ destinations today include the United States, China, Japan, Germany, and the United Kingdom.

Bleisure-traveler: who is he?

A business traveler who adds a couple of days to a business trip usually works in the areas of technology, health care, and public administration. The main objectives of bleisure trips are industry conferences, meetings, team building events, and meetings with clients. It is curious that women choose bleisure trips more often than men: 8.5% versus 6.8%.

Bleisure trips: fashionable or profitable?

The reasons why business leisure travelers are so fond of bleisure trips are obvious: this is a compromise between work and rest, salvation from traveling stress and the opportunity to devote time to self-development. And what does the company get in return?

First, satisfied employees: if travel is an important tool for your business, bleisure will increase team loyalty. Secondly, most travelers say, that their productivity on such a trip is much higher. Finally, familiarity with the culture of another city or another country will help simplify the conduct of business negotiations and quickly reach an agreement.

Today, more and more people are beginning to worry that the boundaries between the “professional” and “private” are rapidly eroding, leaving no room for the personal. However, if they are washing out somewhere off the coast of the warm sea, then why not…