Vivienne Westwood's fashion legacy
Member of the Order of the British еmpire, eco-activist and popularizer of punk style, - Vivienne Westwood, recently turned 79 years old.
In the 1970s, when the UK economy was in a serious crisis, punks appeared that promoted freedom of expression and opposition to government. And in less than half a century, they have occupied an important place in the culture of the British.
However, in the 1970s, punks were treated differently. In 1971, together with Malcolm McLaren, Vivienne Westwood opened the "Let it Rock" store, where they sold biker-style clothes, and then the store was renamed as a "SEX". The store sold torn T-shirts with portraits of the queen and with the inscriptions "Destroy"and "No future".
Initially, Westwood remade finished products and also turned ordinary products into real art objects.
For example, her famous T-shirt with an inverted crucifix and the inscription Sex Pistols has become a valuable exhibit in the Victoria Albert Museum of Victoria.
In the 80s, Westwood rethought the clothes of members of the royal family, created tweed corsets, and even starred as Margaret Thatcher for Tatler magazine. "Once this woman was punk" - read the inscription on the cover with Vivienne.
In the 2000s, Vivien participated in rallies for saving the planet and the environment, launching her famous Climate Revolution campaign.
In January 2017, the brand refused to divide the collections into women's (Red Label) and men's (MAN Label). The measure was taken in order to reduce both the number of lines and the production of clothes.
In the Fall-Winter 2019 season, Westwood launched a campaign that called for less clothing, and turned one of the shows into a performance-meeting.
In 2019, Vivienne decided to abandon the live show, replacing it with a digital lookbook, convincing thereby to buy fewer things, but of high quality.
In our memory there were many films where the style of Vivienne Westwood came in handy. Everyone remembers Kerry Bradshaw’s dress or Kate’s unusual jacket from Ian Softley’s movie "Hackers". And cooperation with the Sex Pistols group has become a legend at all.
Unfortunately, Westwood's work for the Vienna Philharmonic Orchestra is not so deeply known. In 2016, the designer developed a series of costumes for musicians. Things were pretty elegant, with little reference to the historical costume.
A little later, Westwood created costumes for the Vienna State Ballet. The basis for the costumes were the Westwood collections of 2005 and 2014.
Vivienne Westwood very rarely takes part in collaborations. Nevertheless, she still has several interesting examples of cooperation with other designers.
In 1996, she came up with her version of the Louis Vuitton handbag model. In addition to her, Manolo Blahnik, Romeo Gigli, Isaac Mizrahi, Helmut Lang and Azshchedin Alaya took part in this project. Part of the money from the sale of this collaboration went to the Coco Earth Rainforest Fund.
Viviene Westwood - many have heard this name for many years. She dresses, surprises, bewitches, interests. Every day is something new, she’s a hooligan, she’s a generator of ideas, she’s not afraid of society. Over the years to fame, through experiments to perfection, and all this is Vivienne Westwood.