Оptical effects - new trend this Spring
Optical art is a direction of geometric abstract art that was formed in the middle of the 20th century, based on optical illusions. This is the direction in which the illusion of movement is reproduced on a flat surface. This is made possible through the use of color contrasts and geometric patterns, broken lines, playing with the background, plane and space.
In fashion, the first designers who began to be interested in optical illusion were Courageous, Tita Rossi and Pierre Cardin, in the 1970s.
In 1995, Jean-Paul Gaultier, inspired by the work of Vasarely, presented a dress with "convex" patterns characteristic of the artist. This dress became not only one of the most iconic images in the career of a couturier, but also the brightest optical-art moment in the fashion of the 1990s.
In 2001, the entire collection of Comme de Garcons was strewn with optical prints. In 2009, Alexander McQueen turned the fashionable goose foot into an entire optical cult, and Issey Miyake completely turned the collection into one big illusion in 2016.
Prints with optical illusions are becoming popular again. Virgil Abloh in the Off-White Fall-Winter 2020/2021 collection used prints with optical illusions in trousers, skirts and coats. And Moncler in collaboration with Richard Quinn presented down jackets with a flowing black and white print - either animalistic or hypnotic.
A new wave of optical art in fashion has arisen as a result of the growing value of visual communication in modern culture, like everything that allows you to know a thing without a signature, to make it unique and more desirable.
One of the most important trends of Spring is bizarre black and white optical prints in all possible variations. The strip of different thicknesses, and the variously sized peas, blots, geometric shapes, and the cage are also relevant.
Despite the transience of fashion, it seems that the optical trend on the catwalks keeps up with the times, and this is also noticeable in the F/W 2020/2021 collections made by new-generation designers.
Designers fantasizing about the world of the future, often turned to futuristic optical art, and now this future has come. We seem to lose many illusions, but these would be nice to keep.