5 еxamples of how the future of shopping will be transformed by virtual reality
It seems that shopping in stores or online orders will soon go into virtual mode. VR is the future, it is a customers's journey to another world as well as the virtual demonstration of products. Here are 5 examples of how some brands are already testing it.
For example Amazon already opened some virtual kiosks in 10 shopping malls in India. Guests, being in a committed balloon, could virtually walk through the items indicated on sale. They could see all the product information. Customers had the opportunity to interact with the products before making a purchase.
Tommy Hilfiger made it possible to see his fashion show in virtual mode. The great privilege of virtual shows is that you can see clothes closely, almost feel their texture, unlike a live show.
Alibaba, China's largest e-retailer, lets you also visit stores using VR. You can use goggles or your smartphone, app called Buy+. Using this app you can even virtually try on clothes.
Makeup company NARS created a 360-degree video. Walking inside this video, you can see different steps in applying makeup. You can also virtually consult with a make-up specialist who will select your individual shade.
And another company that impresses with its virtual capabilities is The North Face. They also offer their customers the opportunity to explore Yosemite National Park and Utah's Moab Dessert. The VR feature has helped the brand further consolidate its strength as a brand in the market.