Raf Simons style rules

Raf Simons, Jil Sander, Dior, and Calvin Klein are four brands that were driven by Raf Simons. By working in each of them, in one way or another, he breathed new life into them and at the same time changed the fashion industry. 

Few in the fashion industry can boast such a large number of positions held in different brands. Raf Simons was born in the small Belgian town of Neerpelt. The designer began his career in the fashion industry with an internship with Walter Van Beirendonck, shortly after which Simons launched his own clothing brand Raf Simons. After the publication of several collections of the brand, Simons was invited to the post of creative director of Jil Sander, where he managed to conquer the whole fashion world with his work.

Rough was one of the first to combine graphic design and fashion. Unknown Pleasures Joy Division - cover artwork by Peter Savill. What was the surprise when Simons in 2003 created a collection based on illustrations specially created by Saville.

At Jil Sander, he managed to realize his vision of style and without changing his philosophy, create a new brand image. For Dior Raff has taken on a new creative mood. Many of his achievements in the Dior House were known to a wide audience, and the talent of the designer paid off: Dior sales grew by 34%! In the same way, over two years of working in the American fashion giant Calvin Klein, Simons managed to make the brand a national treasure. 

Raf is a big fan of minimalism, only in his interpretation the style looks special. The expressive means of Simons are concise and simple, precise and clear, but his clothes never look boring. 

So we collect 3 main rules of style by Raf Simons:

Rule № 1 : 

A mystery must always remain in the image. “I am attracted by mystery, suspense. I am a researcher. "

Rule № 2 : 

Do not be afraid of criticism. "It is impossible to be an object of adoration and at the same time not to be the object of criticism."

Rule № 3 : 

Always leave room for risk in your life. "I admire people who are not afraid to take risks, even having risen high in their field." 

Look for inspiration in the things that surround you. “My inspiration is infinity. I can’t determine it. This is a constant flow and development. In general, I draw inspiration from everything. People get nervous when they are near me because I see something and I suddenly need to write it down.”